Lumiere Profile 2023 - Flipbook - Page 15
Process
Qual-quant research
techniques give insights
about the consumer mindset
and sharp inputs for concept
generation. Allows for a
cohesive understanding of
the problem area.
Insights act as stepping
stones into the solutioning
space. Ideas are generated
and curated - then
visualised, and prototyped
to test their viability.
Fine-tuning the selected
concept and efficiently
executing it to ensure the
desired outcome.
